Panel Discussions


Thursday 5 May 2022, 14:30 – 16:00 at Scandic Triangeln Hotel

Can we see a future without visual storytelling? The more we see, the more we want. Why is this? Which films are important to make – and why? Are the important films really made – and do they get a chance to meet their audience?

Khaled Ramadan

Filmmaker, Curator, and Cultural Writer 

Currently curator of Malaysia Collateral Event at the 59th La Biennale di Venezia. Guest lecturer at Lund University, Sweden, and examiner for the Higher Artistic Educational Program, Denmark. Previously senior consultant at the Danish Arts Council, the Maldives Ministry of Culture, NIFCA, and evaluator of Alto University professorship program evaluator.  Ramadan was appointed curator of the Maldives Pavilion at the 55th Venice Biennale, Manifesta 8 in Spain 2010, Guangdong Museum of Modern Art, Museo Nacional Centro de Arte Reina Sofía, and Kumho Museum of Art, Seoul. Author of Peripheral Insider, Copenhagen University Press, 2007, and co-editor of Journalism in Times of War, Al Jazeera TV Media Institute, Doha 2018.


Roua Al Madani

CEO – Arabia Pictures Group 

Since 2019, Roua has been the CEO and Board Member of Arabia Pictures Group, a film, media, and event company dedicated to supporting talent and providing top-notch services within KSA and the gulf region. Roua started her career in 2001 in the advertising field where she made a big successful record as one of the pioneer Saudi women at the time. From 2008 to 2011 she established an Event Management company with a strong turnover until she joined, 2013, MBC group as head of radios. In 2019, she was the CEO of Sadaf, the largest Production house in Saudi Arabia owned by MBC. She is a member of YPO (Young Presidents’ Organization), Arab leaders, UNFPA, United Nations Economic and Social Commission for Western Asia.


Cecilia Udden 

Journalist – Swedish Radio 

Cecilia Uddén is one of the most highly regarded and loved correspondents on Swedish Radio. She is known for her frank comments, her fearless approach to sensitive issues and authorities, and her ability to describe places, situations, and people and approach people and portray them to bring the world closer to Swedish radio listeners.

Martin Persson 

Executive producer – Anagram 

Martin Persson is an executive producer and head of development at Anagram. He is one of the founders of the company and was the CEO of Anagram from 2006 until 2014. He has extensive training via EAVE, ACE, Media Exchange, and TransAtlanticPartners. He was a guest lecturer at Lund University from 2008-to 2013 with a Master’s in Film and Media production. He is the managing director and owner of Apollon Bild & Film since 1986 and Lund Records from 1995 to 2003. He was a member of the Swedish Producers Association board from 2001-to 2013. He was the head of development and production of Film and TV at SF/Tre Vänner between 1999 and 2006. 

Moderated by: Pernilla Frykholm 

Pernilla has +20 years of experience in the Swedish film and TV industry, managing projects focusing on marketing, press, and communication. She headed the Royal Film Commission in Jordan for a year and oversaw the establishment of the Film House on Jabal Amman.  She lived in Jordan for several years and travelled in the region. Possesses a great interest in Arab/Middle Eastern culture and creative industries. Studying at Yrgo, class of 2023, she is a future producer of the film- and TV drama. Currently based in Tallinn, Estonia.