Team

MOUHAMAD KEBLAWI

Founder – Executive Chairman

Founder – Management and Artistic Consultant for Malmö Arab Film Festival. Expert producer, director in television and documentary film production. He has a broad experience in project management in media production and business development within the cultural and creative industries with particular focus on diversity.

keblawi@maffswe.com

MOHAMAD ABO WHATFA

Creative Producer

Mohamad Abo Whatfa graduated from Al-Azhar University in Gaza in 2006 with a degree in Graphic Design.

He has more than 20 years of professional experience in the fields of culture, media, and visual communication. Throughout his career, he has worked with NGOs, media organizations, and advertising agencies as a Graphic Designer, Photographer, and News Producer.

Since joining the Malmö Arab Film Festival (MAFF) in 2016, Mohamad has held several positions, including Graphic Designer, Festival Coordinator, and Project Leader. His work covers project coordination, festival operations, visual communication, production, and the management of partnerships and logistics for international film and cultural events.

mohamad.whatfa@maffswe.com

BATOUL ARDAT

MAFF Industry Days Manager

A talented actress who started taking her first steps in theater in 2010.
Graduated with a Bachelor of Sociology from Beirut Arab University in 2012 and directly started working at Al Jazeera channel until 2013.
Moved to Sweden 2015 and has been active working with art and culture since then.
Batoul has finished a one year program in performing arts and is now playing main roles in several projects.

batoul.ardat@maffswe.com

TOLEEN ALRIFAI

Administrative Coordinator

Toleen Alrifai holds a degree in Software Development and has professional experience in the medical and pharmacy sector. She has worked as a coordinator for several global companies, gaining expertise in planning, service management, and building strong professional connections. With a strong interest in movies and art, Toleen combines her technical knowledge and organizational skills with a passion for creative projects.

toleen.alrifai@maffswe.com

NIHAL MAHMOUD

Media coordinator

With a degree in Mass communications from the American University of Sharjah, Nihal has more than 15 years experience in Digital marketing combined from Dubai & Qatar.

Nihal has been working as social media coordinator for Malmo Arab Film Festival since 2022.

nihal.mahmoud@maffswe.com

MAHMOUD MAHMOUD

Guest coordinator

Mahmoud Mahmoud, a multifaceted guy excelling in both the realms of music and dental technology, is garnering attention for his unique blend of creativity and precision. He has experience with different types of event coordination. Mahmoud has been working at Malmö Arab Film Festival (MAFF) since 2017, and for the last three years he’s been working as the guest coordinator and is currently preparing for the 15th edition of the festival.

mahmoud.mahmoud@maffswe.com

AYLA MAHMOUD

Guest / Jury coordinator

Aila Mahmoud, a 22 year old dentistry student with a passion for both the medical and creative fields. Alongside studies, she has gained a diverse range of work experience; through participating for four years at the Malmö Arab Film Festival having the chance to engage and gain valuable insights into the film industry, this strengthened her communication skills and deepened her passion for cultural exchange. Balancing a medical career path with other experience has given her a unique perspective and the drive to help others through different forms of service and connection.

ayla@maffswe.com