Panel Discussion

CinemaTech: The New Norm

Thursday, May 5, 2022 16:30 – 18:00 – Scandic Triangeln Hotel

Gemini Africa, an Egyptian entrepreneurial hub, in collaboration with Malmo Arab Film Festival proudly brings to you the “CinemaTech: The NEW Norm”  as a new endeavour along the path of the CinemaTech Track! 

CinemaTech emerged as part of Gemini Africa’s continuous aspiration to avail unprecedented opportunities for innovative entrepreneurs and inject technology in different business sectors. The journey started back in 2020 with a lot of accomplishments done and continues into a promising future with many more milestones to come. 

The “CinemaTech: The NEW Norm”  panel will shed the light on some of the past activities of the track but will focus more on what is coming up in terms of creating a new ecosystem that merges between entrepreneurship, business, technology and the fascinating world of moviemaking to come up with a magical melancholy that avails awesome opportunities to talented innovative Arab and African youth for creating new startups that will not only provide them with financial sustainability but uplift the industry as well.   

The panel will open the conversation on how the industry can leverage technology and the entrepreneurial mindset by identifying the gaps in the filmmaking industry and the available technological trends that can be relied upon to close these gaps. It will also discuss the challenges that face Arab youth to become part of the filmmaking industry and bring the spotlight on the upcoming opportunities for the empowerment of CinemaTech entrepreneurs. In addition to showcasing some of creative and innovative ideas that were dreams at one point and are now becoming a reality under the CinemaTech umbrella, to highlight the full fledge of the track. 

Following the diversity of the topic, our panellists will include talented filmmakers, honourable industry guests, business experts and youth to give you a complete outlook on the topic and its futuristic potential.

Finally with the focus on Arab and African youth, the panel aims to open a dialogue about arts, cinema and cultural heritage in Arab countries, and Europe to promote cross cultural exchange between Arab and African filmmakers, entrepreneurs within the international filmmaking ecosystem.  

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Adly Thoma 

CEO & Chairman of Gemini Africa 

Adly Thoma is the Chairman & CEO of Gemini Africa an investment company and a subsidiary of Orascom group. Through Thoma’s innovative entrepreneurial activities, he created a new entrepreneurial track, CinemaTech, aiming to introduce entrepreneurship into the filmmaking industry for the first time worldwide. Thoma as well, is a Worldwide Project Management Consultant for 85 countries – Schlumberger International – USA and and an advisor for various Egyptian enterprises and corporations. He sits on the boards of multiple business, entrepreneurial and social organisations. This is in addition to being a leader of modernization & digital transformation, a member of think tanks and innovations committees including The American Chamber of Commerce, the Arab Council of Social Responsibility and the Egyptian Center for Economic Studies.